TruTrade


GIVING FARMERS A BETTER DEAL

DIGITISING AGRICULTURAL VALUE CHAINS


BUILDING SUSTAINABLE SUPPLY CHAINS

Launching investment round



US$1million invested in TruTrade will enable us to reach 30,000 smallholders over the next 5 years, generating over US$12 million income for farming households and driving growth in agricultural production and financial inclusion in rural areas.

If you are interested to join us on this journey get in touch. We are keen to hear from farmers, buyers, potential investors and development partners.

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About



TruTrade is a social enterprise providing smallholder farmers with a reliable route to market and fair prices for their produce.

Our mission is to increase smallholder farmer incomes through integrating them into sustainable value chains. 

We do this by bringing together the ‘supply power’ of millions of small-scale producers, to meet the demand of local, regional and international markets.

Our Trade Transparency Solutions are making rural agricultural markets work better for farmers, aggregators and buyers.

Our video below explains more about our work:




Farmers

have a direct link to markets and get better prices

The scale of the problem? Globally, 500 million smallholder farms provide livelihoods for 2 billion+ people, and produce about 80% of the food in sub-Saharan Africa and Asia. However, small family-run farms are home to the majority of people living in absolute poverty.

Aggregators

have a business opportunity and can earn commission

Where is the problem? Globally, but TruTrade's current focus is on Kenya and Uganda. 80% of Uganda's population are involved in agriculture, and approx 35 million depend on the outcomes of smallholder farming. In Kenya, at least 16 million people rely on smallholder farming for their livelihoods.

Buyers

get a reliable and traceable source of good quality produce

Why does the problem exist? Small-scale farmers work in unorganized and fragmented value chains with no connection to buyers, poor agronomical practices, limited logistics and access to finance for production or aggregation. For most agricultural produce, both supply and demand exist - the challenge is to match them. There's a failure of coordination and of the market for risk, resulting in lack of market security, high price volatility and inefficiencies.


Our Services



Platform

We have an online and mobile enabled trading and payment platform for collaborative supply chain management. This allows for the capture of all costs, analysis of transaction viability and price setting; registration of farmers and triggering payments; and tracking of produce from collection to delivery. The development of our technology platform and digital trading records is opening up significant new possibilities for farmer and business credentialing and gives global commodity buyers the ability to connect to their smallholder farmer suppliers.

Agent Network

We have a growing network of sourcing agents who manage collection points, check and weigh produce and trigger payments direct to farmers. An agent will typically source 20-80MT a season from 40-100 farmers, depending on value chain, area and experience. We are creating business opportunities for more agents to reach more farmers each year. In this way TruTrade is expanding its Market Connect Service across rural areas in Kenya and Uganda, enabling smallholder farmers to engage directly with volume buyers and benefit from economies of scale.

Trade Finance

TruTrade provides trade finance so that farmers can be paid as they hand over produce at the collection point. Our trade finance covers transaction costs including packaging, handling, storage, transport, taxes and any value addition services up to delivery to final buyer. It addresses the sale to settlement gap which typically constrains market opportunities. When the buyer pays TruTrade the fund is replenished. ​

How We Work



Check it out

We start with a simple value chain analysis, so we understand the market demand and supply for a commodity.
We use our platform to check out the commercial viability and social impact of potential transactions.

AGREE DEAL

Next we negotiate supply contracts or Local Purchase Orders (LPOs) with buyers.
Deals which break-even can now be approved on our platform.

START SOURCING

Agents display the price.
Farmers bring produce to a collection point, the agent checks quality, weighs and then triggers a payment directly from TruTrade to the farmer’s mobile or bank account.

AGGREGATE & DELIVER

TruTrade manages the aggregation from different agents, transaction logistics and delivery to the final buyer.

PAY COMMISSIONS

TruTrade and Agents earn a commission linked to the volume of produce sourced and its quality.

CLOSE DEAL

After buyer payment is received all figures are finalized.
If there is any profit it is shared equally between farmers and TruTrade at the end of the season.

Commodities


Oilseeds

Soyabean, Sesame, Groundnut, Chia

Root Crops

Cassava

Tree Crops

Avocado, Cashew nut, Macadamia nut and Mangos.

Cereals

White sorghum, Millet, Rice and Maize

Pulses

Greengrams

Livestock

Chicken

 
 
 

Our Clients



Our Impact



We envision a world where smallholder farmers prosper and agribusiness drives rural development.

TruTrade provides an alternative to the buy-low-sell-high trading practice common in agricultural value chains in Africa. Our business model has been developed from experience, to create a practical solution that is cost-effective. We are passionate about achieving social impact at scale and the growing reach of digital financial services makes this possible. We:

  • Increase smallholder farmer incomes and build their confidence to invest in production.

  • Create rural employment opportunities, in particular for youth as village agents.

  • Enable agribusinesses to source sustainably and create shared value.

Our Team



TruTrade has an ambitious and experienced leadership team, bringing together expertise in supply chain management, finance and social business.

Our dynamic Operations team is growing rapidly with Area Supervisors across Kenya and Uganda and a responsive back office staff supporting transactions, managing supplier relationships and developing new business opportunities.


Jenny Rafanomezana CEO

A social entrepreneur with 25 years’ experience in rural livelihoods and agricultural development. Jenny has worked in Africa, Asia and South America in both non-profit and for-profit sectors.

Stephen Katingima Country Lead,
Kenya

Over 15 years experience in commercial enterprise operations, project management, strategic planning and team leadership. Stephen was previously Head of Sourcing at Twiga Foods.

Paul Mpagi
Country Lead, Uganda

An experienced supply chain manager with international commodity trading companies. With IBERO Uganda Paul was responsible for management of coffee procurement worth US$20m. He has also worked with BAT Uganda and Paul Reinhardt.

Annet Nanyanzi
Head of Finance

A Chartered Accountant with experience in banking, insurance and agriculture. She has had leading roles in financial management in public and private sector organisations including Citibank, Deloitte, Uganda Telecom.

Our Development Partners