TruTrade is all about creating shared value. We use our trade transparency platform to ensure that everyone along the value chain gets a fair share of the value of the final product.
Our service brings together the ‘supply power’ of thousands of smalholder farmers, to engage directly with volume buyers and benefit from economies of scale. This gives farmers a better deal on their agricultural produce.
TruTrade’s approach to Creating Shared Value is also as an enabler for agribusinesses and other buyers of agricultural produce to also Create Shared Value through their purchasing power. We provide all sourcing information to buyers and are engaging them to see how they can use our origination data to develop premium products and build more sustainable supply chains.