MIT Award

TruTrade recently received a prestigious award from a US-based programme that champions innovative solutions to the world’s most pressing challenges. TruTrade’s market-linkage service has received the honour for its use of a unique mobile phone enabled trading and payment platforms that is supporting small-scale farmers, particularly women, to market and … Read More

Urban markets

TruTrade is now directly linking smallholder African farmers’ to urban markets – consumers in towns and cities. We are particularly focused on meeting the needs of less-well-off clients who want to buy small amounts on a regular basis, they care about food safety and quality and need produce at an … Read More

Cassava and Cassangano Flour

Moses Gichuru is managing director of Bonde Soko Services and a TruTrade franchisee. He has been in the cassava sourcing business for eight years now, supplying processors with cassava to make porridge flour. Bonde Soko now wants to move up the value chain, tapping its sourcing network for cassava which … Read More

Tonny builds a bright future with TruTrade Africa

From a small trading center of Aburcero in Dokolo district, Tonny Okech has emerged as one of TruTrade’s rising managers. A father of four, Tonny once survived on his income as a smallholder farmer and owner of a small hair salon. Taken together, these businesses earned him up to 200,000 … Read More